In this project, I was assigned an animal and a business type and tasked with developing a logo that merges the two concepts. I created Funky Ferret Sock Co., a playful sock brand centered around a ferret mascot.

The brand identity draws from the ferret’s humorous, energetic, and curious personality. To reflect these qualities, I developed a visual system featuring a bright, vibrant color palette, fuzzy textures that reference the softness of socks and fur, and rounded typography that reinforces the brand’s friendly, approachable tone. Together, these elements create a lively and expressive identity designed to evoke joy and capture the brand’s funky spirit.