During this freelance opportunity, I created six short-form social advertisements / motion graphics for the Kashi brand (Kashi & KashiGO Products). I was responsible for developing animatics and storyboards used in client pitch presentations, helping visualize concepts and motion direction early in the creative process. I also led the production of visual assets by photographing the products and ingredients, including cereals and berries, then retouching and compositing them in Photoshop for use across social media executions. Throughout the project, I collaborated closely with the art director, copywriter, project manager, and creative director to ensure alignment across brand guidelines, concept, design, and execution. Through clear communication and iterative feedback, I successfully delivered engaging, on-brand motion content optimized for social platforms.

It is live on Kashi's Instagram and Facebook

Link to all the posts

Kashi Apple Cinnamon Loops

Kashi Strawberry Banana Loops

Kashi GO Honey Almond Flax Crunch

Kashi Organic Cinnamon Harvest

Kashi Berry Fruitful

Kashi Go Peanut Butter Crunch